Customers First: The Voice of Marketing in Engineering Companies
fountainblue.substack.com
March 24: Customers First, an Excerpt from Chapter Eight: A Cow’s Eye View, from our upcoming Ask Linda e-Book Dear Linda, I just signed onto a technology company who is trying to move from its technical roots to more of a sales and marketing focused organization. I’m making progress but it’s not a smooth ride. Any thoughts on how to get the company more customer-focused?
Customers First: The Voice of Marketing in Engineering Companies
Customers First: The Voice of Marketing in…
Customers First: The Voice of Marketing in Engineering Companies
March 24: Customers First, an Excerpt from Chapter Eight: A Cow’s Eye View, from our upcoming Ask Linda e-Book Dear Linda, I just signed onto a technology company who is trying to move from its technical roots to more of a sales and marketing focused organization. I’m making progress but it’s not a smooth ride. Any thoughts on how to get the company more customer-focused?