FountainBlue’s Bi-Monthly Business Analytics Event: Business Analytics in eCommerce and Retail was graciously hosted by eBay. Below are notes from the conversation. With the explosion of online, web, social, mobile and video, the sheer volume of data over the next four years will approach the total amount ever created in the history of the planet. As our panelists agree that understanding what customers are doing and personalizing experiences based on their behavior is a must-have, not a nice-to-have, the challenge for technology companies and retailers is how to take this volume of data and target, acquire, engage and measure customers in order to provide personalized systems which would lead to better customer experiences and loyalty.
Business Analytics in Retail
Business Analytics in Retail
Business Analytics in Retail
FountainBlue’s Bi-Monthly Business Analytics Event: Business Analytics in eCommerce and Retail was graciously hosted by eBay. Below are notes from the conversation. With the explosion of online, web, social, mobile and video, the sheer volume of data over the next four years will approach the total amount ever created in the history of the planet. As our panelists agree that understanding what customers are doing and personalizing experiences based on their behavior is a must-have, not a nice-to-have, the challenge for technology companies and retailers is how to take this volume of data and target, acquire, engage and measure customers in order to provide personalized systems which would lead to better customer experiences and loyalty.