Janice Le: Product Eats Marketing

1.   Tell us about your personal and professional background and about what you do professionally today.

Today, I hold a unique role as both the Chief Product Office and the CMO for Helpshift, a series C startup in the digital customer service space. I am steering the company towards product led growth, driving a product experience that changes the game in B2B SaaS. With product led growth, product will eat traditional marketing and sales.

This is from my LinkedIn profile:

I first came across this quote in one of the first corporate emails I’d received as an intern: “Vision without execution is hallucination.” - Albert Einstein

That was >20 years ago. It resonated with me then and it resonates with me now. Business is my first love, but I’m a closet techie! Throughout my career, I’ve worn many hats (and shoes), from web and app developer, to database designer, to marketer, to product leader, to general manager. While on that journey, I’ve had both successes and valuable failures, but two …