AR/VR Enterprise Use Cases
FountainBlue's August 9 VIP roundtable was on the topic of 'AR/VR Enterprise Solutions'. We were fortunate to have such passionate, diverse and experienced executives in attendance, speaking to the opportunities and challenges of providing enterprise use cases for AR/VR.
Some of them have been in the industry for decades, witnessing the rapid development and expansion of technologies - from hardware to software from networking to drones - and markets - from the early adopters and gamers to consumer-led adoption and now enterprise solutions.
Others are applying AR/VR capabilities to industries less known for being early adopters of technology.
But they share common perspectives about the benefits of leveraging AR/VR for creating immersive experiences.
Participating in a realistic and immersive experience helps people feel more engaged and connected.
It will not necessarily eliminate the need for in-person, in-real-life experiences, but it could supplement and enrich them.
It does not necessarily follow that experiencing something virtually will lead to in-person experience, but it will allow more people to experience something even if it's only virtually, and it will help others to decide whether to participate in the same experience in-person, or which of several experiences would work best for them.
It's clear that providing realistic simulations provides a slew of enterprise use cases.
Design and Prototyping - Digital simulations are much more realistic now and provide great value in effectively supporting the designing and prototyping for new products and features.
Training and Simulations - Immersive AR/VR experiences can support training requirements much like simulations from drivers education courses help train drivers.
Diagnostics and Optimization - AR/VR solutions can be used to collect diagnostic data on equipment and optimize the usage and maintenance of the equipment.
Retail and Sales - Immersive digital experiences can help users evaluate how well furniture or appliances might fit in your space or how good you would look in a pair of pants or shoes.
Scenario Planning - Digital experiences can support scenario planning, saving time and resources and informing strategies and decisions to be implemented in real life.
Remote Support - Virtual experiences of the real-life needs of people on the battlefield or on a manufacturing floor for example can help experts provide real-time, critical technical support.
Digital Twinning -
Augmented Reality can overlay a digital twin onto a physical machine to provide additional information for training, maintenance, support, purposes for example.
VR can simulate various scenarios within the digital twin environment - for example having a digital twin of a specific airplane can help understand the past and current and projected future data and plan for maintenance or optimize for safety.
Below is a compiled list of opportunities mentioned by our executives:
Consider providing virtual operation of heavy equipment - teleoperation
The technology is evolving enough that we can begin integrating 'real world' videos and audios rather than using digital graphics makes the experience more realistic and immersive.
Leverage gaming solution technology to deliver immersive and realistic experiences - think simulated driving in rural terrains or on a racetrack.
Integrate AI and ML technologies with AR/VR solutions to provide real-world value for your customers.
As the line between the digital and the physical begins to further blur, our executives in attendance agree that we are on the cusp of embracing groundbreaking AR/VR solutions which will drive business growth and create value for a broad range of stakeholders in the real world.